Empowering Women Through Networking

Networking is more than just handing out business cards—it’s about building real connections that uplift, inspire, and create new opportunities. In our latest Chasing Brighter episode, we sit down with Shannon Russell, career transition coach, entrepreneur, and host of the Second Act Success Career Podcast, to explore how networking can help women break barriers and thrive in their careers and businesses.

Why Networking Feels Hard (And How to Fix It)

Let’s be honest: networking can feel awkward and intimidating. Whether it’s a business event, an online group, or even a local meet-up, striking up meaningful conversations is a skill many of us struggle with. Shannon shares an amazing tip: Instead of the typical “What do you do?” ask “What are you working on?” This small shift makes conversations more engaging and personal.

Key Takeaways for Successful Networking:

✔️ Ditch the generic questions—ask about personal passions, recent projects, or favorite books instead.
✔️ Offer to help first—networking isn’t just about taking, it’s about giving value too.
✔️ Join online groups—LinkedIn and Facebook communities can be great spaces to connect with like-minded women.
✔️ Host your own events—even a casual Zoom chat with peers can spark powerful collaborations.

The Role of Social Capital in Women’s Success

Networking isn’t just about landing a new job or gaining clients—it’s about creating a strong support system. Many women struggle with self-promotion, but connecting with others can make it easier. Whether it’s through a mastermind group, a book launch event, or simply reaching out to someone new, having a network of strong women behind you is game-changing.

Shannon’s Journey: From Career Coach to Published Author

One of the most inspiring parts of our conversation was learning about Shannon’s journey to publishing her first book, Start Your Second Act: How to Change Careers, Launch a Business, and Create Your Best Life. Her book, launching May 7th, is a must-read for women looking to take control of their careers and reinvent themselves. 🚀 Pre-order Shannon’s book here: StartYourSecondAct.com

Actionable Steps to Grow Your Network Today — If you’re ready to level up your networking game, here are some easy ways to get started:

1️⃣ Say yes to events—Even if they feel uncomfortable at first, you never know who you’ll meet!
2️⃣ Start online—Engage in discussions in professional groups on LinkedIn and Facebook.
3️⃣ Give before you get—Look for ways to support others first before expecting something in return.
4️⃣ Perfect your elevator pitch—Practice introducing yourself in a way that feels authentic and confident.
5️⃣ Follow up—Send a quick message or email after meeting someone new to keep the connection alive!

Listen to the Full Episode!

More Resources for Women Entrepreneurs & Professionals

Looking for more insights on career growth and empowerment? Check out these related episodes:

🎙️ Empowerment
🎙️ Entrepreneurship
🎙️ Ambition & Goals

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