Navigating Parenthood and Advocacy: Kathy Colaiacovo’s Inspiring Story

We recently had an amazing conversation with Kathy Colaiacovo, mother of 3 and a marketing strategist who excels in helping private practice and service-based business owners create effective marketing plans. As the president of Pepper It Marketing and host of the “Marketing Your Private Practice with Kathy C” podcast. Our conversation with Kathy tackled her professional journey, as well as, her own inspiring story of parenting an LGBTQ+ child.

Transition from Full-Time Mom to Business Owner

Kathy’s transition from a stay-at-home mom to a successful business owner is truly inspiring. After years of volunteering and managing various projects, a friend suggested she explore virtual assistance, which led her to start her own business. Her knack for marketing quickly became apparent, allowing her to specialize in helping private practice owners streamline their marketing strategies.

“Stop wasting time and money by following a simple and streamlined marketing plan that attracts clients by focusing on the big picture and long-term marketing strategies.”

– Kathy Colaiacovo

Supporting an LGBTQ+ Child: A Family’s Journey

Kathy’s story takes a poignant turn with her youngest son, Alexander. Assigned female at birth and named Olivia, Alexander’s journey to self-acceptance was fraught with challenges. Kathy recalls the confusion and emotional turmoil that enveloped their family for several years as Alexander struggled with his identity.

From mood swings to severe depression, the Colaiacovo family faced a daunting period where they sought answers through psychologists and psychiatrists. The turning point came in 2016 when Alexander courageously came out as transgender. This revelation, though initially overwhelming, provided the clarity the family needed.

– Kathy Colaiacovo

Advocacy and Acceptance

Following Alexander’s coming out, the family’s dynamic changed dramatically. Kathy and her husband Marco became steadfast advocates for their son’s journey, navigating new social landscapes and ensuring Alexander had the support he needed. Alexander, once reclusive, blossomed into an advocate himself, speaking at events and working with organizations to support LGBTQ+ youth.


Kathy Colaiacovo’s journey of parenting an LGBTQ+ child and a successful business owner is a testament to the power of resilience, love, and adaptability. Her story underscores the importance of unconditional support in parenting and the transformative impact it can have on both personal and professional fronts. We are honored to share her story and hope it inspires others to embrace their journeys with courage and compassion.

For more insights from Kathy, tune into her podcast, “Marketing Your Private Practice with Kathy C,” and follow her on social media: Instagram | Facebook | LinkedIn | YouTube

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